Copyright © 2015 Luis Aguirre All rights reserved.

Monthly Archives: September 2009

inspiration: Marco Grob

Marco Grob is a brilliant photographer. From portraits, editorials to advertising campaigns he creates immaculate, masterfully lit images. Occasionally I come across a photographer whose work is so good (and intimidating), it makes me want to sell my camera and take up a new career. Marco Grob is definitely one of them. I wonder if Burger King is hiring? You can see more of his amazing images here:


"what is your plan?" she asked.

I had a friend who would lock eyes with me as if she were Supergirl about to blast me with her heat vision and ask me, “So, what is your plan?” I’m sure my expression contorted into an ape-like bewilderment as I tried to discern what she meant. Did she mean my plan for the day? My plan for her? Or maybe she was referring to my evil, master plan to rule the world?

5 creativity busters

Although most think creativity is a fickle mistress, I’ve had enough experiences to know that sometimes all it takes is patience to get the results you’re after. Sure some days you’re going to be full of ideas while other days you’re creative brain my feel duller than a Carrot Top performance. There’s a lot of factors that could affect your “flow” and here’s 5 to watch out for.

the sex and cash theory

After reading Hugh Macleod’s book, Ignore Everybody and 39 Keys to Creativity the one point that really seemed to stick with me was his Sex and Cash Theory. Put simply it’s: “The creative person basically has two kinds of jobs: One is the sexy, creative kind. Second is the kind that pays the bills. Sometimes the task in hand covers both bases, but not often. This tense duality will always play center stage. It will never be transcended.” In a nutshell, don’t quit your day job. There’s examples in the book of photographers, coders and writers who work for the […]

inspiration: James Jean

I was at the bookstore and stumbled onto James Jean’s, “Hugs and Kisses” (postcard book) and was floored that I’d missed his work up to now. He’s a huge talent who’s work has been featured in museums, shows and even Prada fabrics. I couldn’t get enough of his hauntingly delicate and dreamy style. You can see more of his work at and follow his blog at

a little sage advice

What is the best advice you can give to a photographer who is struggling to find their voice?
Well if it wasn’t a struggle to find one’s own voice, what would be the point? Struggle is good! I think it helps to be an independent thinker. Be sure of yourself and your intention. Read and read more. The struggle is what makes it worth doing—what gives your voice meaning.—Susana Raab